Focusing on the Guadalcanal horticulture market system, Strongim Bisnis has idenfied networks of farmers who produce fruit, vegetables and root crops. The produce is sold largely via the Honiara Central Market (HCM) either directly or through traders and market vendors.
Fresh fruit and vegetables play an important role in the diet and livelihood of many rural smallholder farming households as well as many households in the capital city.
Strongim Bisnis’ involvement considers the importance of the Honiara market to rural households in Guadalcanal. It also considers the large and growing presence of women in the market system; as well as the vital role of fresh fruit and vegetables in the nutrition and health of the population. There is great potential for growth in the fresh produce market due to rapid population increases in the greater Honiara area.